For three days, the Orchestra and Travelsoft teams reconnected with clients, partners, and tourism industry leaders at IFTM Paris 2026. The agenda included discussions on industry transformations, presentations of our latest innovations, and meetings with the people driving the future of travel.

A look back at the highlights of this year's event.

An edition driven by strong momentum

IFTM Paris 2026 brought together 34,638 professionals, an increase of 8.2% compared to 2025, as well as 1,625 brands and 180 destinations. More than 18,500 business meetings were also held during the trade show.

For Orchestra, these three days were primarily an opportunity to reconnect with the travel ecosystem and discuss the transformations currently shaping the sector: innovation, technology, artificial intelligence, data, and changing consumer habits.

"IFTM is a unique opportunity to showcase our latest developments, engage with our clients and partners, and share our vision for the evolution of tourism." Ana Domenech, Managing Director at Orchestra

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Partners at the heart of the conversation

Throughout the event, our clients and partners shared their experiences and the projects they have built alongside Orchestra.

In the airline sector, our collaboration with Sabre helps enrich the content available through Orchestra and supports the evolving needs of tourism professionals. Anne-Sophie Dekydtspotter Blondel, Senior Sales Manager at Sabre, discusses this partnership and the challenges surrounding the evolution of airline distribution in our video.

As for destinations, La Plagne has relied on Orchestra since 2018 for its mountain holiday booking platform. This long-term partnership illustrates how technology can support the marketing of a destination and facilitate access to a comprehensive range of tourism offerings. Thomas Saison, General Manager of La Plagne, also shares his perspective on the importance of IFTM in providing mountain destinations with visibility among industry professionals.

Diversifying the content offered to travel professionals also involves ticketing and leisure activities. With Groupe Obiz, Orchestra makes it possible to distribute park and activity offers directly within its platform. Laurent Bourgeois, Group Development Director, discusses the challenges of this collaboration and the importance of offering an increasingly broad and competitive catalog.

In the Partner Zone, Philippe Chandru, Co-founder of Globe, shares his experience of a relationship built over more than six years with Orchestra. His presence at IFTM helps strengthen Globe's visibility with its clients and opens up new development opportunities.

Finally, this edition marked a new milestone for Afidium, which recently joined the Travelsoft group. As a specialist in technological solutions, particularly for the airline industry, Afidium complements the expertise already present within the group. Patrick Rajaud, Partner & Managing Director at Afidium, discusses this merger in the video and the new synergies it makes possible.

These testimonials illustrate a common goal: evolving the solutions offered to tourism professionals by combining technology, content, and complementary expertise.

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Orchestra Startup Contest: simpleSIM wins the Jury's 1st Prize

Innovation was also in the spotlight during the third edition of the Orchestra Startup Contest, held as part of the IFTM Startup Village.

Six finalist startups presented their projects to a jury of tourism professionals, entrepreneurs, investors, and members of the press.

Congratulations to simpleSIM, winner of the Jury's 1st Prize, for its eSIM platform designed for travel professionals.

Discover the winners and relive the 2026 Orchestra Startup Contest: Read the article.

An edition focused on networking

Over three days, IFTM provided the Orchestra team with the opportunity to engage in numerous discussions with clients, partners, startups, and industry professionals regarding their projects, needs, and market trends.

Thank you to all our clients, partners, startups, speakers, and visitors who came to meet our team over these three days.