For the 10th edition of VivaTech 2026, held from June 17 to 20 in Paris, the TravelTech Hub by Travelsoft established itself as one of the most dynamic spaces at the trade show dedicated to technological innovation.

In this village entirely devoted to TravelTech, Orchestra once again took center stage, confirming its role as a key platform for tourism distribution and innovation in leisure travel.

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An enriched and more ambitious TravelTech Hub

For this 2026 edition, the TravelTech Hub by Travelsoft reached a new milestone:

• an expanded and redesigned space at the heart of the show
• a dedicated TV studio for presentations and interviews
• a strengthened program of conferences and networking events
• the presence of the leading players in the TravelTech sector

The goal: to bring together startups, major corporations, and experts to discuss the major transformations in tourism, particularly artificial intelligence, distribution, and data.

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Orchestra: distribution driving digital transformation

Present within the Hub, Orchestra showcased its solutions for travel professionals, directly addressing the industry's key challenges:

• automation and optimization of distribution
• enrichment of leisure offerings
• leveraging data to improve commercial performance
• supporting agencies and networks in their digital transformation

This presence illustrates Orchestra's commitment to remaining a central player in the modernization of tourism booking and production tools.

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A spotlight on Ana Domenech

Our Managing Director, Ana Domenech, spoke at the TravelTech Hub by Travelsoft in an interview conducted by Linda Lainé (L’Écho Touristique), focusing on the impact of artificial intelligence on travel distribution and the evolution of travel search engines.

She shares our vision of innovation as a driver for performance and the continuous transformation of TravelTech platforms, particularly through the integration of AI to accelerate development, enrich content, and support the rise of GEO (Generative Engine Optimization).

At Orchestra, this momentum is part of a clear approach: continuously evolving our solutions to increase agility, without disruption, and supporting travel professionals in meeting their new visibility and competitiveness challenges.

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Watch again: Ana Domenech’s video

The video is now available for replay, allowing you to catch up on the discussion directly from the TravelTech Hub.

A VivaTech edition defined by TravelTech

With a strong presence from industry players and a rapidly expanding dedicated space, VivaTech 2026 confirms the strategic role of TravelTech in European innovation.

Orchestra, alongside Travelsoft and the Hub’s partners, is fully committed to this momentum of transforming the future of travel.