Orchestra, the leading platform on the French market, and Traffics, the leading independent travel SaaS platform in Germany, are joining forces to form Europe’s market leader. Travelsoft, Orchestra’s holding company, becomes the 100% shareholder of Traffics. Christian Sabbagh, founder and chairman of Orchestra, remains the majority shareholder of Travelsoft alongside the two founders of Traffics, Salim Sahi and Jens Muskewitz.

This combination will accelerate the growth of the Travelsoft Group by bringing new services to current and future customers of Orchestra and Traffics. Both companies will retain strong autonomy whilst implementing meaningful synergies in their respective markets.

Despite the last two years of unprecedented crisis in the tourism sector, Orchestra and Traffics have maintained a high level of investment, making both companies even more attractive at a time when the market is becoming very dynamic again.

Travelsoft automates the booking of more than 3 billion Euros of business volume by almost 100 travel distributors in connection with 500 producers within 10 countries, mainly France and Germany – two of the three main markets in Europe. Travelsoft employs about 120 travel tech tourism experts, has a turnover of more than €18 million, including €16 million in ARR (annual recurring revenue) and an investment capacity of €3 million per year.

Salim Sahi, co-founder of Traffics, said: “We are delighted to join forces with Orchestra, which will enable us to accelerate our growth in all our markets and win over new customers. With combined forces, we continue to ensure the technological performance of our German and especially European customers.”

Jens Muskewitz, co-founder of Traffics, said: “Synergies will allow the Traffics and Orchestra platform to be functionally enriched for the greater values of our teams and our international customers.”

For Christian Sabbagh, founder of Orchestra: “Traffics and Orchestra share a very strong entrepreneurial culture which has enabled both companies to develop in an agile and very similar way in Germany and France, even during the crisis. The combination of the two creates a player with critical mass that will benefit from the accelerated technological transformation underway in a tourism sector that is experiencing a strong upturn momentum.”